CPG Fulfillment Built for Fast-Growing Consumer Brands

CPG fulfillment is the process of receiving, storing, managing, picking, packing, and shipping consumer packaged goods. Depending on the brand, CPG fulfillment may include direct-to-consumer ecommerce orders, B2B and wholesale shipments, retail distribution, subscriptions, kitting, bundling, lot tracking, expiration-date management, and inventory rotation.

Because consumer packaged goods tend to move quickly and are often sold across multiple channels, CPG fulfillment requires strong inventory accuracy, efficient warehouse operations, and a fulfillment partner that can scale with changing order volume.

CPG stands for consumer packaged goods. These are everyday products that consumers purchase, use, consume, and replenish regularly.

Common CPG categories include food, beverages, supplements, vitamins, cosmetics, skincare, personal care products, household goods, wellness products, and other packaged consumer products.

A CPG 3PL is a third-party logistics provider that specializes in warehousing, inventory management, order fulfillment, and distribution for consumer packaged goods brands.

A strong CPG 3PL should be able to support multiple order profiles and sales channels, including DTC ecommerce, B2B, wholesale, retail, subscriptions, Amazon, kitting, and promotional fulfillment.

Tondo combines CPG warehousing, order fulfillment, multi-carrier shipping, inventory management, kitting, and dedicated account support within one fulfillment operation.

Tondo supports a wide range of shelf-stable consumer packaged goods, including packaged food and snacks, canned and functional beverages, coffee and tea, drink mixes and powders, supplements and vitamins, nutraceuticals and wellness products, cosmetics and skincare, personal care products, household and lifestyle products, subscription and replenishment products, and bundles, multi-packs, and promotional kits.

Product requirements are reviewed during onboarding to make sure Tondo is the right operational fit for the brand.

Yes. Tondo supports both direct-to-consumer (DTC) fulfillment and business-to-business (B2B) fulfillment.

For DTC orders, Tondo handles ecommerce pick-and-pack fulfillment and parcel shipping directly to customers.

For B2B orders, Tondo can support larger case, carton, pallet, wholesale, retail, and commercial shipments. This allows growing CPG brands to manage multiple sales channels through one fulfillment partner instead of separating DTC and B2B operations across different providers.

Yes. Tondo supports lot tracking and expiration-date management for applicable products.

For food, beverages, supplements, wellness products, and other date-sensitive consumer packaged goods, lot-level visibility can help brands maintain better inventory traceability.

Tondo can also support FIFO — First In, First Out — inventory workflows to help move older eligible inventory before newer inventory and reduce unnecessary product aging.

The exact lot-tracking and inventory-rotation workflow is configured based on the product and brand requirements.

Yes. Tondo supports a wide range of CPG kitting, bundling, and subscription fulfillment programs.

These can include multi-packs, variety packs, product bundles, subscription boxes, replenishment programs, promotional kits, influencer and creator mailers, product sampling programs, custom inserts, custom packaging, and special assembly projects.

Tondo can build repeatable fulfillment workflows around these programs so brands can launch new offers without creating a separate logistics process every time.

Tondo helps brands control shipping costs through a combination of multi-carrier rate shopping, strategic inventory placement, packaging optimization, and fulfillment-center location.

Instead of automatically sending every order through the same carrier, Tondo's rate-shopping technology evaluates eligible shipping options based on factors such as package weight, dimensions, destination, and service requirements.

For qualifying brands, inventory can also be distributed between Tondo's Delaware and Utah fulfillment centers. Positioning inventory closer to customers can reduce average shipping zones, improve transit times, and help lower parcel costs.

This is especially important for heavier CPG products such as canned beverages, multi-packs, and larger consumer-product orders where shipping zones and package weight can materially affect cost.

Yes. Qualifying brands can distribute inventory between Tondo's fulfillment centers in Delaware and Utah.

A dual-node fulfillment strategy can help position inventory closer to customers on both sides of the country, potentially reducing shipping zones and improving delivery times.

Tondo can help brands determine whether splitting inventory makes sense based on order volume, customer geography, SKU velocity, inventory levels, and shipping economics.

For brands using both locations strategically, approximately 96% of U.S. orders can be delivered within 2–3 business days.

Orders received before the applicable 2 PM local fulfillment-center cutoff, Monday through Friday, ship the same business day.

Tondo operates fulfillment centers in Delaware and Utah and works across a broad carrier network to provide multiple shipping-service options.

For brands strategically using both fulfillment centers, approximately 96% of U.S. orders can be delivered within 2–3 business days.

Yes. Tondo provides 3PL fulfillment for Shopify brands, supporting inventory management, order fulfillment, pick and pack, shipping, kitting, subscriptions, DTC orders, and B2B distribution. Shopify brands can connect their ecommerce operation to Tondo so orders move into the fulfillment workflow.

Yes. Tondo supports TikTok Shop order fulfillment for growing consumer brands. TikTok Shop orders can flow into Tondo's fulfillment operation for picking, packing, and shipping, while the same 3PL operation can also support product launches, bundles, multi-packs, creator campaigns, promotional spikes, and other DTC and B2B fulfillment needs.