Guerrilla Marketing Examples for eCommerce Sellers
Hey eCommerce startups, this article is for you. I've been in your shoes. I've had to operate on a shoe-string budget. Short on cash, but need to get my brand's name out there. When there is a will, there is a way, and that way is called guerilla marketing.
Guerrilla marketing is a creative and unconventional approach to promoting a product or service that relies on surprise and unconventional tactics to capture the attention of consumers. It is a low-cost way to create a buzz and generate interest in a brand, and can be an effective way for eCommerce sellers to reach a target audience. Here are some guerrilla marketing examples for eCommerce sellers:
-
Utilizing social media platforms: To effectively use social media for guerrilla marketing, eCcommerce sellers should focus on creating high-quality, shareable content that showcases their products and resonates with their target audience. In addition to posting regular updates about their products and services, eCommerce sellers can also use social media to run contests and giveaways, and engage with potential customers through comments and direct messages. Facebook, Instagram, and Tik-Tok are perfect outlets for sharing content. Make sure you post daily because the algorithms will favor you and promote your brand. By building a strong presence on social media, eCommerce sellers can reach a large and targeted audience and drive traffic to their website.
-
Partnering with influencers: Partnering with influencers in your industry can be a powerful way to promote your eCommerce store. Influencers have a large and engaged following, and by partnering with them, eCommerce sellers can reach a targeted audience of potential customers. Influencers can promote your products through sponsored posts, reviews, and other forms of content, and can help to create buzz and generate interest in your brand. We've found micro-influencers to work best for our brands as it's a more authentic connection to their followers.
-
Hosting events: Hosting events, such as product demonstrations or pop-up shops, can be a great way to generate interest in your eCommerce store and drive traffic to your website. These events can be held in physical locations, such as storefronts or trade shows, or online through webinars or virtual events. By hosting an event, eCommerce sellers can showcase their products and services, engage with potential customers, and create a memorable and immersive brand experience.
-
Running online contests and giveaways: Running online contests and giveaways can be a fun and effective way to generate buzz and drive traffic to your eCommerce store. To run a successful contest or giveaway, eCommerce sellers should offer a prize that is related to their products or services and promote the contest through social media and email marketing. By running a contest or giveaway, eCommerce sellers can attract new potential customers and build interest in their brand.
-
Utilizing offline marketing tactics: In addition to online marketing tactics, eCommerce sellers can also utilize offline marketing tactics as part of their guerrilla marketing strategy. This can include placing flyers or stickers in high-traffic areas, or partnering with local businesses to promote your store. By thinking creatively and using unconventional tactics, eCommerce sellers can reach potential customers in new and unexpected ways.
